BayBridging features an integrated team of web consultants, creative designers, programmers and marketing professionals that know how to get online results. We provide first-class website design to help you truly capitalize on Internet opportunities. Most importantly, we help you plan usability into your project, which:

  • Increases end-user productivity and satisfaction
  • Attracts return business to improve your competitiveness and ROI (return on investment)
  • Reduces long-term development costs (costs incurred from fixing poorly designed products)
  • Reduces training and support costs

Our usability planning has received extreme positive feedback from our clients. We follow a four-step design approach to all of our clients:

  1. Requirements Analysis

    • Determine the goals for the website from the perspective of the user and the business.
    • Determine the user needs and target usability requirements.
    • Evaluate existing versions of the site.
    • Perform a competitive analysis.
    • Perform user interviews and surveys.
    • Sketch out a site design and architecture at an abstract level.
    • Conduct a task analysis to find critical features.
  2. Mockups / Prototypes

    • Rapidly create visual representations (mockups) or interactive representations (prototypes) of the site.
    • Evaluate usability through focus groups, user tests, and walkthroughs.
    • Use the evaluation results to create more mockups or improve the prototypes.
    • Repeat this process (design iteration) until the design and usability goals are met
  3. Production

    • Create the final product.
    • Evaluate functionality through testing, quality assurance, usability testing, and field testing.
    • Use the evaluation results to improve the product.
    • Repeat this process (production iteration) until the business goals are met.
  4. Launch and Maintenance

    • Launch the website.
    • Maintain and refine with user feedback.
    • Use the feedback to create new requirements, and begin major design improvements (system iteration).

Want to build a highly effective website capitalizing on the power of web, multimedia and traditional marketing? BayBridging is the perfect partner to add to your team.

Let us take care of the difficult part for you!